Various

I’m sure you are wondering why I am writing about the sexiest man alive 2009 in my design news and updates section.

The answer is simple, “I wanted to talk about sex and advertising”.

Advertising is no stranger to the world of sex. Movies often sell out based solely on the sex factor alone. Look at the “New Moon” movie that is coming out. A top contendor for the sexiest man alive contest, Robert Pattinson, is in that movie. It has more buzz than a Denver high times convention. Again, its based off of the “Sex” factor. Men go to see sexy women and women go to see sexy men. This fact was established long ago when the censors had to really start monitoring what was considered inappropriate even back in the early years of cinema.

Sexiest Man Alive 2009 award winner Johnny Depp

So what does this have to do with the “Sexiest man alive 2009 award“? Look at who always wins. It is always a movie star. Why is that. That answer is also simple. Advertising and branding. Advertising is not always a logo on a billboard, but even it that were the case it would still hold true here. This years winner, “Johnny Depp” was many billboards and had many commercials pushing him as a brand this year. His recent hit movie, Public Enemies, really helped him get out there with all the free publicity and face time on billboards across the great USA. He has undoubtedly had just as much billboard and screen time as any other other male actor if not more this year.

The Johnny Depp brand is not new to any of us. Yes, you heard me right, I called it the Johnny Depp brand. I say that because we don’t really know what Johnny depp is like as a person in the quiet of his own home. What we do know is what we see on TV and in the media. If he were just a male model in a magazine every now and then, he probably would not have even been considered for the sexiest man alive 2009 award. Publicity requires being in front of the press and the public just alike.

I recently started a “Most popular man alive website“. I didn’t start this publicity based website because I actually believe myself to be the most popular man alive. I’m pretty sure Johnny Depp also didn’t play a role in “Public Enemies” because he thought he would win Sexiest man alive 2009. The point is you have to get out there and cause a stir to make things happen. Stars need facetime to get into the memories of the public who adore them. Without that Facetime they’re not going to be remembered.

This principal goes well beyond the trappings of a sexiest man alive contest or even a sexiest woman alive contest. This is really just basic advertising and marketing. These same principals apply to business and branding for products and services worldwide. Coca-cola is famous because you see them everywhere. Other drinks are as good or better, but you remember their logo and their ads.

If you enjoyed this post, make sure you subscribe to my RSS feed!