Business success on twitter
Alot of people ask me how to have business success on twitter. In my experience there are two ways to run a successful twitter campaign for your business.
Promote your twitter account everywhere
The twitter logo seems to be a piece of advertising gold right now. Its hard to watch TV without seeing a facebook logo or twitter logo (usually both) at the end of a company’s commercial. You definitely see it spattered all over every major company’s website. In the good old days of say 2 to 3 years ago. The big trend that was firing up e-mail list blasts. This was great because you had a captive audience to promote to. The problem though was that those people usually didn’t care to get an e-mail from you. With twitter you attract people in and have the ability to update quick one-liner ads to them anytime you like. Your list just seems to grow and grow and you get to advertise like crazy all the time.
The best way to promote your business on twitter
The best way to promote your company on twitter is still the good old fashioned way. Use the system. Get in their and talk about what you do or sell, but in a friendly fun way. Don’t come off as a business, come across as a friend. Talk like a real person. Talk about everything. Twitter is still at its heart a social network. People want social connections not just another sign up list and long set of adverts. You have to connect on a basic human level and the people will follow. Every now and then throw in some links to your site or products. The people will click and voila traffic and sales!
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