My favorite new font
Some have said that my obsession with fonts goes way too far. My wife is sick to death of hearing me spout out font names when walk through stores or watch commercials. I can’t help it. After sitting through hundreds of hours of design time and having to pick that oh-so-perfect font for the ad or product I have become jaded to some and in love with others.
Fonts are like colors to me. They add just the right touch to make things work.
At the same time, they can break a project or design just as easily. Having the right font in the right place can make all the difference in the world. I never thought that I would say or be doing this, but my favorite is the windows vista standard font. It is really a remake of an older font called frutiger. Ironically I never really paid too much attention to fruitiger but the guys that worked on Segoe UI and the associated versions did a killer job of cleaning it just so subtly so that it stands out as one of my new all time favorites. The other reason that I am so in love with it is that I can use it in website designs and it will probably work just fine. If it doesn’t I can just have a backup of the good old Arial ready to step in and help in its absence. Segoe UI is a standard windows 7 and Windows Vista font. As the world is now moving very quickly into vista and 7 I can feel safe in assigning it a role in website design.
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