SEO title tags
How to properly SEO a title tag has been an enigma to many for far too long. In the good olden days of website design it was pretty standard to simply put the name of your company at the beginning of the title. Then maybe you would put a quick blurb about the page content. For many years that was enough.
The problem with doing your title tags this way
The problem with doing your title tags this way is that you limit its effectiveness. By putting the company name first you only get the proverbial keyword power for the name of your company. What you want is keyword power. What you should be advertising is not your company name but your product or service. By putting your product or service first, the keyword power is placed on it instead of your company name. Its sounds simple and it is, but it is also extremely effective.
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