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Search EngineSearch Engines are where people go to type in terms and or questions to look up results of web pages on the internet. The search engines rank websites on a laundry list of criteria. The basic premise is how well does a page associate to a particular term or question that is typed in on the search request. Pages are ranked in an "index" of the major search engine and as the request is put forth by the user the search engine puts forth the result as a clickable list on a new page. This is called a SERP or Search Engine Results Page. These are what are known as the BIG THREE search enginesThese three search engine make up around 95 percent of all search engine traffic worldwide. Google alone accounts for nearly 70 percent of all website searches in the world. Google process billions of search engine results every month. This is why SEO or search engine optimization has become one of the most important services a website owner can use. Ranking highly in the SERPs means more traffic to your website from billions of requests each month. The results on the first page of results get an enormously higher percentage of traffic than those sitting idley at the back of the lists. |
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