Organic Search Engine Optimization |
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Organic SEOOrganic SEO is the process of optimizing your website for the organic or natural website results pages in the major search engines like Google, yahoo and MSN. The difference between Organic or natural SEO and those of PPC SEO is really the difference of pricing, longevity and placement. The Difference in pricing is that PPC is paid for on a "per click" basis, whereas organic SEO is really done on the backend and you get traffic "naturally and consistently at no cost to you in the SERP's of the major search engines. These results are usually on the left hand side of the results pages and are offered by the search engines at no cost to you. Organic results usually have a much longer shelf life than those of the PPC genre. If your PPC account runs out of funding or if you decide to not run ads for even a day, your presence in the search engines disappear as well. Since Organic SEO is really based on your websites internal rankings in the natural search engine rankings, there is first of all no cost. Secondly, you naturally raise in rankings over time and you will naturally decrease in rankings over time if you stop all efforts. Rankings are not attained or lost overnight in organic SEO. The process takes longer but the results are more time tested and longer lasting. |
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