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Dallas Advertising Agency Terms and Definitions

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Dallas Advertising Agency

Contact Info

  • Phone:
    972-956-9850
  • E-mail:
    transfer@sturgillstudios.com
  • Office Hours:
    Monday - Friday
    9 a.m. - 6 p.m. CST
  • Location:
    Grapevine Texas

Advertising Terms and Definitions

Advertising terms and definitions can be confusing. That is why we started this helpful little dictionary of advertising terms. Please feel free to link to this page of definitions so you can retuen here whenever you need to.

We will not try to make a full dicionary or thesaurus of terms here. We will however, hit all of them that we come across and think need a little explanation.

Advertising Terms and their definitions

  • Advertising Impressions - the audience delivery of media vehicles, programs or schedules. Usually expressed as thousands (000).
  • Infomercial - a long (more than two minutes) commercial providing extensive product/service description and sales information.


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